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Gibbs Graphics offers branding and logo design based in Leavenworth, WA.What is branding? Branding is more than just your logo. Your brand is your personality, your image, and your promise that you make to the world. It includes your business name, tag line, logo, colors, website, and advertisements, and it also includes the quality of your products, the warranties or garentees, the customer service, and the core values of your business. We want to help you develop a powerful and successful brand based on your goals and your needs. Consider a branding identity package to create a coheasive look for all of your marketing collateral. Logo design: Logo design is arguably the most important and valued quality of a company’s branding. At Gibbs Graphics, we use the following principles to help you develop the best possible professional logo. Think Multiple Uses - How will the logo be used? Will it be used in print and web marketing? Will it be big and small? Will it be photocopied or faxed? Keep multiple uses in mind when developing a logo. Keep it Simple - A simple design allows for easy recognition and allows the logo to be versatile & memorable. It should have a strong, balanced image with no unnecessary clutter or detail, and it should be distinctive and bold in design, making it easy to see at a glance. The words should be easy to read. Make it Memorable – A great logo will imprint itself in the minds of its viewers. Along with the principle of simplicity, a good design should use recognizable and creative elements for it to be easily remembered. Make it Unique – A strong logo will easily be identified and won’t be confused with another logo. Careful research of the industry should be done to know and understand the common styles, but care must also be taken not to infringe on anyone else's trademarked logo. Make it Versatile – A good logo will be effective in a variety of uses. The logo should be recognizable and readable when scaled down to the size of a postage stamp. The logo must look good in black and white as well as color. The logo should be able to be used on a dark and a light background, and over a photo or textured background. Establish Clean Space – Don’t crowd the logo. Leave sufficient “white space” around the logo in all applications. Engage your Audience – A good logo design entertains and engages its audience. It is important to be simple but that doesn’t mean it can’t be creative, witty, interesting, emotional, funny, tricky, or amusing. Make it Appropriate & Relevant – A logo should relate to the business in some way. Use colors, images, and typefaces that align with the company branding. Make it Timeless – A logo should last through temporary trends. Will the logo still be effective in 5, 10, 50 years? Logo design process: 1. Design Brief – Conduct an interview with client or have them fill out our Logo Survey. 2. Research & Brainstorming – We research clients’ business and its history, and that of its competitors. We also look at logo designs that have been successful and current styles and trends that are related to the design brief. 3. Sketching – We take what we’ve learned so far and develop a variety of creative conceptual sketches. 4. Computerize it – The best ideas then get turned into a computer design. 5. Present to Client – Meet with client or email the best designs to client for review. 6. Revise & Add Finishing Touches – Apply client feedback to the design(s). 7. Repeat steps 5 and 6 if necessary 8. Supply Files To Client
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Branding Identity Packages: A great way to develop a cohesive look for your business. Expanded Website services: Now offering more options, quicker turn-around, and larger service area. Logo
Survey: Things to consider when developing a logo. Filling
this out will help us understand what you are looking for in a logo Customize with fine art: View our fine art painting and photography portfolio. Free Marketing Strategies guide: What can you do to help your small business thrive in Leavenworth? Watch a Video: of a logo design.
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