Featured Project: MIND OVER MILKSHAKES

A student of the Department of Psychology at Yale University, Alia Crum, along with her collaborators, did a study in which she offered participants the same drink but with different labels, testing if the mind has an effect on the body’s health. Our objective was to design one indulgent shake label and one healthy shake label.

The mindset of indulgence produced a dramatically steeper decline in ghrelin after consuming the shake, whereas the mindset of sensibility produced a relatively flat response.The findings suggest that the effect of food consumption on ghrelin may be psychologically-mediated and provide evidence that the mindset meaningfully affects physiological responses to food.

The study is published in the American Psychological Association's journal, "Health Psychology", and may be read in this pdf document. Or you can read this shorter version.

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